A new article written by Steve Hanson appears in the November 2011 issue of Functional Ingredients. The article titled, “Branded Ingredients: How to Make Your Ingredient Brand a Success,” provides an overview of the elements needed to brand an ingredient and features four case studies of successful branded ingredients in the nutrition industry. These ingredient brands – Ester-C, FloraGLO Lutein, MEG-3 and Regenasure – have achieved both awareness and sales success.
To read the article, click on the link below:
http://digital-edition.functionalingredientsmag.com/
The article is on pages 34-35 of the digital issue.
